Minority Retail Partners & Sponsors Agreement
By submitting a partnership or sponsorship inquiry, approving a proposal, paying an invoice, contributing goods or services, participating in an activation, authorizing use of your organization’s brand assets, or signing the inquiry form below, you agree to these Terms together with any specific written campaign documents. An inquiry does not guarantee acceptance, exclusivity, placement, audience size, leads, sales, or other commercial results.
01 Relationship & Purpose
These Partners & Sponsors Terms & Conditions (the “Terms”) govern commercial, promotional, strategic, media, event, service, in-kind, and sponsorship relationships between Minority Retail LLC (“Minority Retail,” “we,” “us,” or “our”) and an approved partner, sponsor, advertiser, organization, agency, institution, or business (“Partner,” “Sponsor,” or “you”).
Minority Retail’s mission centers on increasing visibility, access, and commercial opportunities for minority-owned brands through its marketplace, digital catalog, hosted product showcases, content, events, fulfillment support, and related programs. Partner and Sponsor relationships may support that mission without changing the ownership status or eligibility of any featured brand.
02 Who May Participate — Including Non-Minority-Owned Organizations
Minority Retail may accept partnership or sponsorship support from minority-owned businesses, non-minority-owned businesses, corporations, nonprofits, agencies, public institutions, media companies, venues, service providers, technology companies, logistics providers, financial institutions, hospitality companies, educational organizations, and other lawful entities that align with program needs and brand standards.
A Partner or Sponsor is not required to be minority-owned unless a specific opportunity expressly states otherwise. A non-minority-owned organization may sponsor Minority Retail, sponsor a campaign, support an event or season, provide services or in-kind resources, or sponsor a participating minority-owned brand.
Sponsorship or partnership status does not authorize a non-minority-owned organization to represent itself as a minority-owned featured brand, seller, or certified minority-owned business. Minority Retail may clearly distinguish sponsors and partners from featured minority-owned brands in public-facing materials.
03 Relationship Categories
Potential relationships may include corporate sponsorships, season sponsorships, showcase sponsorships, category sponsorships, event or activation sponsorships, content and media partnerships, technology partnerships, logistics and fulfillment partnerships, venue partnerships, hospitality or travel partnerships, community partnerships, educational partnerships, financial-support partnerships, in-kind contributions, promotional exchanges, co-marketing, and direct sponsorship of one or more participating brands.
The exact relationship, benefits, deliverables, term, territory, category, fee, contribution, and activation schedule will be defined in a written proposal, insertion order, sponsorship order, statement of work, campaign confirmation, invoice, or other written agreement accepted by Minority Retail.
04 Inquiry, Review, Selection & Approval
Submitting an inquiry, proposal, inquiry, media kit, sponsorship request, or partnership form does not obligate Minority Retail to accept the relationship. Minority Retail may evaluate mission alignment, audience fit, reputation, campaign needs, category conflicts, timing, geographic relevance, legal or regulatory considerations, operational capacity, and other legitimate business factors.
Minority Retail may decline, condition, pause, or discontinue a proposed relationship before final written acceptance. No partnership, sponsorship, exclusivity, placement, deliverable, or public association is final until confirmed in writing by an authorized Minority Retail representative.
05 Scope, Deliverables & Written Campaign Terms
Each approved relationship should identify the applicable deliverables, such as logo placement, verbal mentions, digital advertising, marketplace or catalog visibility, sponsored segments, event signage, social content, email inclusion, product placement, hospitality, venue access, media support, technology, services, or other agreed benefits.
If these Terms conflict with a signed sponsorship order, statement of work, campaign agreement, or insertion order, the more specific written agreement controls for that campaign. Changes to deliverables, dates, quantities, placements, or scope must be approved in writing.
06 Fees, Contributions, Payments & Taxes
Cash sponsorship fees, service fees, deposits, installment schedules, in-kind values, barter arrangements, credits, or other contributions will be stated in the applicable written campaign documents. Unless otherwise stated, amounts are due according to the invoice or order terms.
The Partner or Sponsor is responsible for its own taxes, accounting, reporting, internal approvals, purchase-order requirements, and payment processing obligations. Minority Retail may suspend unpaid benefits, placements, or activations for overdue balances after providing reasonable notice.
Fees already earned for completed work, reserved inventory, production, purchased media, non-cancelable venue commitments, travel, custom fabrication, or other committed costs are generally non-refundable unless the written campaign terms provide otherwise.
07 Sponsorship Benefits, Placement & Performance
Minority Retail will use commercially reasonable efforts to provide approved sponsorship benefits and placements, but specific audience size, impressions, reach, traffic, sales, leads, conversions, press coverage, or return on investment are not guaranteed unless expressly guaranteed in a signed written agreement.
Minority Retail may make reasonable format, scheduling, platform, production, or placement adjustments when necessary for safety, technical limitations, platform rules, event operations, brand protection, or comparable campaign performance. Material changes to paid deliverables should be communicated when practical.
08 Names, Logos, Trademarks & Brand Assets
Each party retains ownership of its names, logos, trademarks, service marks, trade dress, copyrighted materials, and other brand assets. Each party grants the other a limited, non-exclusive, revocable license to use approved brand assets only as reasonably necessary to perform the agreed partnership or sponsorship.
Partner or Sponsor logos may be displayed with labels such as “Sponsor,” “Presented By,” “In Partnership With,” “Supported By,” or similar wording that accurately describes the relationship. Neither party may materially alter the other party’s logo, imply ownership, or create a false endorsement without written approval.
Upon termination or completion, each party will stop new uses of the other party’s marks except for archival records, legally required materials, previously published content, or uses otherwise authorized in writing.
09 Content, Media, Publicity & Production
Approved relationships may include photography, video, audio, livestreams, interviews, social posts, digital catalog content, event footage, advertisements, sponsored segments, testimonials, or other promotional media. Campaign-specific creative approvals, usage periods, paid-media rights, territory, and platform permissions may be stated in the written campaign terms.
A Partner or Sponsor may not publish confidential Minority Retail materials, unreleased campaign details, private brand information, behind-the-scenes content subject to restrictions, or statements purporting to speak for Minority Retail without authorization.
Minority Retail may identify an approved Partner or Sponsor publicly in connection with the applicable relationship unless the written agreement requires confidentiality or prior approval.
10 Advertising, Endorsement Disclosures & Claims
Each party must comply with applicable advertising, consumer-protection, endorsement, sponsorship-identification, sweepstakes, privacy, and platform disclosure rules. Paid, gifted, sponsored, affiliate, or material relationships should be disclosed when required.
A Partner or Sponsor is responsible for substantiating factual claims it supplies regarding its products, services, certifications, performance, pricing, promotions, sustainability, health benefits, financial products, or other regulated or objective claims.
Minority Retail may reject or remove advertising or creative that it reasonably believes is deceptive, unlawful, discriminatory, unsafe, infringing, inconsistent with platform standards, or likely to create confusion regarding minority ownership or endorsement.
11 Featured Brands, Seller Status & Mission Boundaries
Partner or Sponsor status is separate from Featured Brand, Seller, Marketplace Merchant, or Product Showcase status. A company that wants to sell products or be represented as a featured minority-owned brand must satisfy the applicable seller or featured-brand requirements and execute any separate participation terms.
A non-minority-owned Sponsor may fund, underwrite, or support opportunities for minority-owned brands without receiving minority-owned designation. Minority Retail may disclose the sponsorship relationship so customers and participating brands can understand the role of the Sponsor.
No Partner or Sponsor may require Minority Retail to falsely identify ownership status, suppress legally required sponsorship disclosures, or misrepresent the independence of participating brands.
12 Products, Samples & In-Kind Contributions
If a Partner or Sponsor provides products, equipment, gift bags, samples, prizes, food, beverages, technology, transportation, venue space, services, or other in-kind items, it represents that the items are lawful, safe for the intended use, properly labeled, and provided with any required instructions, warnings, permissions, licenses, insurance, or approvals.
Unless otherwise agreed, in-kind contributions do not create a cash-refund obligation. Unused items may be returned, retained, donated, distributed, discarded, or otherwise handled as stated in the campaign plan or as reasonably necessary after the activation.
13 Events, Venues, Activations & On-Site Participation
Event and activation partners must follow applicable venue rules, security requirements, permits, accessibility requirements, health and safety procedures, check-in instructions, load-in/load-out requirements, alcohol or food-service rules, and other lawful operating policies.
Each party is responsible for its own personnel, contractors, equipment, property, permits, licenses, and insurance unless a written agreement assigns responsibility differently. Minority Retail may remove unsafe, disruptive, unauthorized, or non-compliant materials or personnel from an activation.
14 Data, Leads, Privacy & Customer Information
Customer, applicant, seller, ambassador, attendee, or lead data may be used only as permitted by applicable law, the applicable privacy notice, and the written campaign terms. A Partner or Sponsor does not receive unrestricted access to Minority Retail customer or brand data merely because it sponsors a campaign.
If lead sharing, list sharing, QR capture, co-registration, or data processing is part of a campaign, the parties should identify the collection notice, consent mechanism, permitted use, security obligations, retention expectations, and any required data-processing terms before launch.
Neither party may sell, misuse, scrape, or repurpose personal information obtained through the relationship in a manner inconsistent with applicable law or the disclosures made to the individual.
15 Confidentiality & Non-Public Information
Confidential information may include unreleased campaigns, pricing, proposals, sponsor packages, brand onboarding records, seller information, customer information, financial information, production schedules, business plans, technical materials, passwords, internal documents, and other information reasonably understood to be confidential.
Each party will use confidential information only for the relationship, protect it using reasonable safeguards, and disclose it only to personnel or advisors with a legitimate need to know and appropriate confidentiality obligations. These obligations do not apply to information that is public through no breach, independently developed, rightfully received from another source, or required to be disclosed by law.
16 Exclusivity, Category Conflicts & Competitive Relationships
No exclusivity is created unless it is expressly stated in a signed written agreement. Minority Retail may work with multiple sponsors, partners, brands, agencies, vendors, and businesses in the same or related industries.
If category exclusivity is purchased, the agreement should define the exact category, territory, channels, campaign period, exceptions, existing commitments, and remedies. General phrases such as “exclusive partner” do not create broader rights than those specifically documented.
A Partner or Sponsor may not interfere with Minority Retail’s independent selection of featured brands or demand preferential treatment that would violate law, written program rules, or existing contractual obligations.
17 Professional Conduct, Compliance & Ethical Standards
Partners and Sponsors must comply with applicable law and avoid conduct that reasonably threatens safety, materially harms the campaign, infringes third-party rights, involves bribery or unlawful inducements, promotes unlawful discrimination, or creates a serious and substantiated reputational risk to Minority Retail or participating brands.
Minority Retail may require reasonable corrective action, removal of specific creative, replacement of on-site personnel, or suspension of an activation when necessary to address legal, safety, brand-protection, or compliance concerns.
18 Cancellation, Rescheduling, Suspension & Termination
Campaign cancellation and rescheduling rights may be stated in the applicable order or statement of work. If no specific rule is stated, each party should provide as much written notice as reasonably practical, and the parties will work in good faith to address committed costs, completed work, replacement dates, credits, or alternative deliverables.
Minority Retail may suspend or terminate a relationship for material nonpayment, fraud, unlawful conduct, misuse of intellectual property, material breach, unsafe conduct, deceptive ownership claims, serious reputational risk, or repeated failure to meet agreed obligations.
If Minority Retail cancels a paid deliverable for reasons not caused by the Partner or Sponsor and cannot reasonably provide a rescheduled or substantially comparable substitute, the parties will address the unused prepaid portion through a refund, credit, or other written resolution, subject to non-recoverable third-party costs already approved or committed.
19 No Agency, Employment, Joint Venture or Equity
Unless expressly stated in a separate signed agreement, the relationship does not create employment, a franchise, fiduciary relationship, legal partnership, joint venture, agency, ownership interest, equity interest, or authority for either party to bind the other.
Neither party may sign contracts, make warranties, incur debt, hire personnel, make regulatory filings, or create obligations in the other party’s name without written authority.
20 Disclaimers, Responsibility & Indemnification
Except as expressly stated in a written campaign agreement, Minority Retail does not warrant specific commercial outcomes, media performance, customer behavior, sales, attendance, fundraising results, investment results, or business growth.
Each party remains responsible for its own products, services, personnel, claims, legal compliance, intellectual property, negligence, and contractual obligations. To the extent permitted by law, each party will defend and indemnify the other from third-party claims arising from its own material breach, negligence, willful misconduct, infringement, unlawful advertising claims, or violation of law, subject to any limitations stated in the applicable written agreement.
Neither party will be liable for indirect, incidental, special, exemplary, or consequential damages to the extent such limitation is permitted by law, except where a signed agreement or applicable law provides otherwise.
21 Disputes, Governing Terms, Updates & Electronic Acceptance
The parties should first attempt in good faith to resolve disputes through direct business discussions. Any governing-law, venue, mediation, arbitration, or dispute-resolution terms stated in a signed campaign agreement will control for that relationship.
If any provision of these Terms is held unenforceable, the remaining provisions remain in effect to the extent permitted by law. Failure to enforce a provision once is not a waiver of future enforcement.
These Terms, together with the applicable written proposal, order, statement of work, invoice, or sponsorship agreement, form the agreement for the relationship. Electronic signatures, checkbox acceptance, email approvals, online forms, and electronic records may be used to evidence acceptance to the extent permitted by law.
Minority Retail may update these website Terms prospectively. Material changes to an already signed or paid campaign will not automatically replace specific negotiated campaign terms unless the parties agree or applicable law requires the change.
22 Contact Information
Questions about partnerships, sponsorships, campaign deliverables, legal notices, privacy, invoices, or termination may be directed to Minority Retail LLC at support@minorityretail.com. Website: minorityretail.com.
These Terms form a program participation agreement between Minority Retail LLC and each approved Partner / Sponsor. Assignment-specific written terms may add to or modify these general Terms for a particular campaign. Review the full agreement before completing the profile.
Partnership / Sponsorship Inquiry & Acceptance
After reviewing Sections 01–22, complete the fillable inquiry below. The form allows Minority Retail to evaluate organization type, ownership classification, sponsorship interests, campaign objectives, geography, budget or in-kind support, and proposed activation details.
Partnership & Sponsorship Inquiry Form
Complete the information below to request a strategic partnership, sponsorship, campaign collaboration, service relationship, event activation, in-kind contribution, or other commercial relationship with Minority Retail. Non-minority-owned organizations are welcome to apply as Partners or Sponsors.