Minority Retail exists to increase visibility and access for underrepresented business owners through curated commerce and shoppable media. This DEI Policy explains how we promote fair participation, respectful treatment, and inclusive representation across our marketplace, catalog, broadcasts, and community.
2) Scope
This policy applies to:
Minority Retail leadership, employees, contractors, hosts, models, and representatives
Sellers, advertisers, and participating brands
Buyers and all website/platform users
Partners and vendors supporting production, fulfillment, and marketing
3) Our Commitment
We are committed to:
Dignity and respect for all people interacting with Minority Retail
Equitable opportunity for brands to be discovered, displayed, and delivered through our programs
Inclusive representation in our content, sets, photography, and on-air storytelling
Accessibility-minded design in communication and customer experiences where practical
Zero tolerance for discrimination or harassment as described in this policy
4) What DEI Means at Minority Retail
Diversity: Representation of people and communities with different backgrounds, identities, lived experiences, and perspectives.
Equity: Fair access to opportunities and resources, recognizing that equal treatment is not always the same as fair treatment.
Inclusion: Creating an environment where people feel respected, welcomed, and able to participate without bias or hostility.
5) Communities We Intend to Serve
Minority Retail prioritizes visibility for businesses that are minority-owned and otherwise underrepresented, including but not limited to:
Black/African American-owned
Hispanic/Latino-owned
Asian-owned
Indigenous/Native-owned
Middle Eastern/North African-owned
Pacific Islander-owned
Women-owned
LGBTQ+-owned
Veteran-owned
Disability-owned
Other underrepresented ownership groups, as determined in Minority Retail’s reasonable discretion
Participation eligibility and classification may require confirmation or documentation when needed for program integrity, promotion, or partner requirements.
6) Non-Discrimination and Anti-Harassment Standard
Minority Retail does not permit discrimination, harassment, or hate-based conduct based on protected or sensitive characteristics, including but not limited to race, color, ethnicity, national origin, sex, gender identity or expression, sexual orientation, religion, age, disability, veteran status, or other legally protected status.
This includes:
Slurs, threats, intimidation, or degrading comments
Sexual harassment or unwanted sexual conduct
Stereotyping, demeaning “jokes,” or exclusionary behavior
Content or product marketing that promotes hate, violence, or the dehumanization of a group
Violations may result in corrective action up to and including removal from the platform, cancellation of features, termination of participation, and refusal of future access.
7) Fair Participation and Platform Practices
To support equitable opportunity, Minority Retail aims to:
Use clear participation rules and published package structures
Apply intake and review requirements consistently
Provide reasonable guidance on submission standards (images, product data, shipping/returns, and on-air prep)
Maintain a curated approach—selection and placement are based on season themes, category balance, readiness, compliance, content fit, and production constraints
Minority Retail does not guarantee acceptance, placement, category exclusivity, or performance outcomes (sales, views, or engagement).
8) Inclusive Content and Representation
We commit to inclusive representation by:
Striving for diversity in on-air talent, models, styling, and creative direction
Avoiding tokenization or exploitative storytelling
Ensuring brand stories are presented with respect, accuracy, and professionalism
Using language that is culturally mindful and avoids stereotypes
We reserve the right to edit, decline, or remove content that conflicts with these standards or undermines community trust.
9) Accessibility and Communication
We aim to communicate in ways that are clear and usable, including:
Plain-language program expectations
Consistent labeling of pricing, promos, and product details
Reasonable accommodations when requested and feasible (e.g., scheduling flexibility, alternative submission formats)
10) Reporting Concerns
If you experience or observe conduct that violates this policy, you may report it by contacting: support@minorityretail.com Include details such as dates, names, screenshots, order numbers, links, or other supporting information when available.
Minority Retail may investigate reports and take appropriate action. We will attempt to handle matters discreetly and respectfully.
11) Anti-Retaliation
Retaliation against anyone who raises a concern in good faith or participates in an investigation is prohibited. Retaliation may result in termination of participation or other corrective action.
12) Enforcement and Remedies
Violations may lead to actions including, without limitation:
Warning and required corrective steps
Content removal, editing, or re-recording requirements
Listing suspension, reduced placement, or removal from a season
Termination of seller/advertiser participation
Refusal of future participation
Referral to appropriate authorities where required by law or safety concerns
13) Policy Updates
Minority Retail may update this DEI Policy from time to time to reflect operational needs, legal requirements, or evolving standards. Updates will be posted on our website with the effective date.